Jeff Koons X Stella McCartney: Woof!

Stella McCartney x Jeff Koons isn’t so much a collaboration as it is a long-running flirtation finally texting back. Launching January 2026, the limited-edition capsule reads like a love letter to kitsch, craft, and cultural mischief — where fashion doesn’t just reference art, it wears it, toys with it, and occasionally lets it lick your face. This is not merch. It’s a collector’s wink, positioned somewhere between museum shop fantasy and runway reality.

Fronting the capsule is Amelia Gray, whose presence feels deliberate rather than decorative. Known for her sharp, slightly feral energy and internet-era cool, she becomes the perfect conduit between Koons’ polished provocation and McCartney’s fashion lineage. Shot in an organic cotton t-shirt first seen on Stella’s Winter 2025 runway, Amelia embodies the tension the collection thrives on: classic meets chaotic, luxury meets meme.

At the core of the edit is Koons’ unmistakable visual language — glossy, sentimental, knowingly excessive — colliding with Stella’s legacy of ethical materials and sharp humour. Organic cotton tees and tanks, a hoodie, and a chunky RWS-certified wool turtleneck become canvases for artworks including Untitled (Girl with Dolphin and Monkey), layered with Stella’s archival Slippery When Wet slogan pulled from her debut 2001 collection. The past resurfaces here not as nostalgia, but as a reminder that cheekiness has always been part of the brand’s DNA.

Then there’s Doggy Style — a phrase that does exactly what Koons does best: collapses high art, desire, and bad taste into something irresistible. Paired with illustrations of his Yorkshire Terriers and Poodle sculptures from the Made in Heaven era, it doesn’t shock so much as smirk. It’s playful, sexy, and knowingly absurd, reinforcing the idea that fashion doesn’t need to behave to be culturally sharp.

Leaning fully into collectability, the capsule includes pieces signed by both Stella McCartney and Jeff Koons, available exclusively at the brand’s New York store, alongside hand-customised designs finished with lead-free crystals, fringing, and other applied details. A rare reissue of Koons’ iconic Rabbit sculpture — reimagined as a platinum bracelet pendant — will also be available by appointment only at Stella McCartney’s SoHo boutique. It’s art, fashion, and desire wrapped into one limited moment — and it knows exactly what it’s doing.