Charlotte Rutherford: The High Priestess of Hyper-Fem Chaos

Charlotte Rutherford isn’t just a photographer—she’s a full-blown fantasy architect. If Barbie and Divine threw a rave in a Lisa Frank dimension, Charlotte would be behind the lens, capturing every acid-pink, latex-drenched moment with a wink. Known online as @charlie__chops, the British creative director and photographer has carved out a candy-coloured kingdom all her own—one where beauty is camp, sex is absurd, and nothing is ever beige.

A pop culture surrealist, Charlotte’s world is bursting with neon flesh, high-octane femininity, drag-level drama, and perfectly applied lip gloss that could cut glass. But don’t let the hyperpop aesthetic fool you—behind every shoot is a razor-sharp commentary on fame, femininity, and what we call “pretty.”

She’s photographed the likes of Megan Thee Stallion, Paris Hilton, Grimes, and Rina Sawayama, yet somehow always steals the spotlight herself with visuals that scream, “This is satire, sweetie!” Cutting her teeth on Tumblr-era DIY shoots and early internet culture, Charlotte has long understood the currency of virality. Whether she’s directing music videos or staging absurdist photo shoots involving animatronic animals and inflatable boobs, there’s a deliberate clashing of high gloss and lowbrow. Think Terry Richardson meets Fisher Price, if it all went queer-coded and feminist.

Her imagery has graced campaigns for brands like MAC,, SODA, and Agent Provocateur, blending commercial polish with that sticky-sweet chaos only she can serve. She’s not afraid to make you uncomfortable—or make you laugh while you’re squirming. And that’s the point: Charlotte’s art pokes at the idea of “taste” and “good branding” until it melts into something way more honest, and way more fun.

Beyond the camera, she’s shaping a new kind of visual language—one that feels equal parts Bratz Doll rebellion and academic-level critique. She makes the grotesque gorgeous and the glamorous grotesque, all in a perfectly Photoshopped frame. It’s not just eye candy; it’s eye high-fructose corn syrup.

In a world where everyone’s pretending to be an aesthetic oracle, Charlotte Rutherford is the real deal: an artist who turns pop culture into playdough and then sculpts something bold, unhinged, and totally unforgettable. If you're tired of beige-core and need a hit of visual MDMA, step into the Chops-verse. Just don’t expect to leave the same.